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 |  Support, News & Announcements Frontpage Articles & Site Announcements Frontpage Articles & Site Announcements Discuss Microsoft Acquires Another Web Advertising Firm in the Support, News & Announcements forums; Microsoft today "announced plans" to acquire Rapt, a provider of advertising yield management solutions. Microsoft said that Rapt'... |
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03-14-2008, 04:48 PM
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| Grab Life By The Balls  Join Date: Jan 2003 Location: Michigan
Posts: 7,835
| Microsoft Acquires Another Web Advertising Firm Microsoft today "announced plans" to acquire Rapt, a provider of advertising yield management solutions. Microsoft said that Rapt's software  will be integrated into the Atlas Publisher Suite, part of Microsoft's Advertiser and Publisher Solutions Group. According to the company, the addition will provide digital media publishers with tools for asset and inventory management, forecasting, yield and sales management as well as ad delivery.Microsoft Acquires Another Web Advertising Firm | Tom's Hardware
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