Nvidia Plans to “Improve” High Definition Video with New Driver Feature.

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Nvidia Corp., a leading designer of graphics adapters, announced that starting from the latest release of its ForceWare driver its graphics cards would improve the quality of high-definition videos. It is uncertain whether the improvements will actually make movies look the way it was meant to be viewed.

Along with the launch of Nvidia GeForce 9600-series graphics cards, the world’s largest supplier of graphics processing units (GPUs) also released a version of its ForceWare driver that “also improves high-definition video playback on everyday PCs”. As a result, Nvidia GeForce 8800 GS/GT/GTS512 as well as GeForce 9-series graphics cards are capable of dynamic contrast enhancement and automatic green, blue and skin tone enhancements.
Nvidia hopes that its new software-based technologies will improve quality of video playback significantly. However, the end result may be different: movie directors and end-users hardly like a hardware and software providers to “enhance” video playback due to various reasons. But the main one for directors seems to be the way it was meant to be seen.

X-bit labs - Nvidia Plans to “Improve” High Definition Video with New Driver Feature.