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 |  Current Events News and Announcements News and Announcements Discuss Who Needs Microsoft? We've Got Maven, Says Yahoo! in the Current Events forums; Yahoo buys Maven to shore up online video advertising Despite the murky outlook for the veteran web property, Yahoo announced ... |
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02-13-2008, 08:14 PM
| #1 |
| Grab Life By The Balls   Join Date: Jan 2003 Location: Michigan
Posts: 7,830
| Who Needs Microsoft? We've Got Maven, Says Yahoo! Yahoo buys Maven to shore up online video advertising Despite the murky outlook for the veteran web property, Yahoo announced today that it had bought online video company Maven Networks. InformationWeek reports that Maven currently serves ads to more than 30 media accompanies including some of the biggest websites on the Internet like Fox News, Hearst and CBS Sports. Yahoo says the purchase will solidify its position in the emerging online video advertising market and has given Yahoo relationships with more than 75% of the top TV advertisers. Maven isn’t what most would think of as an advertising firm. Maven is involved in testing new ad formats rather than actually selling ads to websites. Hilary Schneider, executive VP for global partner solutions said in a statement, “Video is projected to be the fastest growing segment of the online ad market, and Maven will significantly help advance Yahoo's strategy, expanding the video opportunity for publishers and increasing the efficiency and effectiveness for advertisers.” DailyTech - Who Needs Microsoft? We've Got Maven, Says Yahoo! |
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02-14-2008, 02:19 AM
| #2 |
| Acid8000 aka. phildee  Join Date: Aug 2005 Location: Sydney
Posts: 1,408
| Re: Who Needs Microsoft? We've Got Maven, Says Yahoo! News Corp 'in secret Yahoo talks' Rupert Murdoch's News Corporation is reportedly in talks with Yahoo about a possible deal that would stave off an approach from Microsoft. The Wall Street Journal said that News Corp was eyeing a move that would see MySpace and other of Murdoch's web interests merge with Yahoo. BBC NEWS | Business | News Corp 'in secret Yahoo talks'
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02-14-2008, 01:35 PM
| #3 |
| Registered User  Join Date: Dec 2006
Posts: 298
| Re: Who Needs Microsoft? We've Got Maven, Says Yahoo! In order to counter the hostile takeover by Microsoft, Yahoo is dealing directly with the Devil (Rupert Murdock owner of News Corp). He has the old 1800's robber baron mentality and once he gets control they may wish that they had taken the MS offer. The old adage "be careful what you wish for, you may get it". |
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